AI for Significant Enhancement of Product Design and Development

Steven Spielberg

Over the past few years, innovative technologies have rolled out their potential in the field of product designing and development by showcasing amazing results. By automating complex procedures, technologies like artificial intelligence has already manifested its relevance with the immense capabilities of streamlining product development process. With gaining a huge support from cloud computing, AI has become more accessible in terms of meeting several business requirements.

In fact, AI applications which are running on Amazon’s Alexa or on Tesla’s autonomous cars have become so common these days that people have already started assuming its impact on software development. In order to withstand with technological variations, companies are now intended to gain huge benefits of integrating artificial intelligence into their business operations such as stocks, marketing, finance, healthcare or product development etc.

Artificial intelligence has redefined the process of product designing with providing computerized support to various product development tasks which were earlier relying on human experience. It automated every human task to eradicate the possibilities of occurring errors. In fact, researchers have found that by 2050, AI will profoundly accomplish every intellectual task that a human does. So far, AI has performed several tasks accurately. And probably, for this reason, technology is always being accused of taking away human jobs!

While easing software designing and development operations exceptionally, AI benefits human in several ways:

  • As a life savior, AI performs all the complex and dangerous tasks in industries, that further leads to enhanced safety automation and increased life span of the workers. It automates automotive safety by analyzing data and determining if a product is structurally sound.
  • It proficiently reduces operational costs. The costs of skilled and expert labors required for designing and developing a software product is significantly more in comparison to the automated machines. Additionally, reduced operational costs help businesses to develop more innovative products at affordable prices.
  • The better product means more profit and AI can amazingly help in this regard. Firstly, with automating all complex tasks, it takes away dull, mundane and repetitive tasks. Secondly, it analyzes data and produces high-class products.

This technology has a great reputation for awarding people with a happier and fulfilling life, especially when it comes to designing a new software product. Let’s explore:

With Automating Product Testing:

In product engineering companies, you will always find a high demand for getting quality assurance engineers and analysts on board. When it comes to product management, it is imperative to ensure that a product is meeting quality standards, which is clear from the fact that product testing solely takes up 40-50% work prior to sending a product for production. Just imagine, 40-50% work time of a production manager wasted on testing alone!

Let’s consider another side of the coin as well. If a QA engineer is busy in product testing and taking more time, then chances are, product production could derail. In contrast, integrating AI can enable companies to automate this product testing and become productive in other business aspects. Also, AI successfully performs thousands of user sessions to find existing bugs, which a QA or PM couldn’t do.

Enriched User Experience And Design:

As a matter of fact, delivering ultimate user-experience is a crucial aspect of product development. A product is always designed with keeping its end users in mind and, only if the product is resonating with users, it could be successful. It should be user-friendly and fun to use. And thus, to design a creative product, designing team is expected to consider its usage, validate their ideas, analyze possibilities and brainstorm designs with considering businesses objectives.

But, AI can simply provide a relief to such lengthy process and can make a designer’s life much easy. With a huge learning potential and data analysis, it helps to determine people’s response to a certain product, which in turn, help designers to design creative products. By collecting behavioral data, teams can analyze frequent edge cases and ways to overcome such issues.

As a recompense, artificial intelligence holds the potential of revealing success chances of the product design beforehand during the design phase. It undergoes proposed user flow and determines the user action, which saves building multiple iterations of the testing. With running designs through simulation, companies can determine a better product version. In manufacturing industries, AI can save millions, which otherwise would be wasted in product research and development.

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