December 3, 2022

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Jamal Edwards obituary: pioneering British music entrepreneur dies at 31

Jamal Edwards was a pioneering British music figure whose YouTube channel SBTV was influential in promoting emerging rappers and singers such as Ed Sheeran and Stormzy.  

Pioneering music entrepreneur

Jamal Edwards was an influential music entrepreneur who started the online music platform SBTV on YouTube in 2006 when he was a teenager. The channel has over a million subscribers today. The channel helped launch the music careers for many young artists in urban and pop music including Ed Sheeran, Stormzy, Dave, and Bugzy Malone. Edwards also did online music interviews with stars Drake and Nicki Minaj. He was an ambassador for the charity Prince’s Trust, which is run by the Prince of Wales, that helps young people start their own companies. He was the son of British TV personality Brenda Edwards.

Notable Quote

“I remember I was just sitting there and was thinking, ‘Why can’t I find these online?’ and if they were online it was just bad-quality versions, so I thought ‘Alright, cool, I’m going to try and film people in my area and upload it to YouTube.’ And from there it just started building and growing.” – He told BBC Radio 1Xtra in 2017.


Tributes to Jamal Edwards

Full Obituary: BBC

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