Market Driven Innovation

Steven Spielberg

Market Driven Innovation (MDI) is designing, managing and implementing your innovation process based on the needs and wants from your key markets. MDI is not new, but still today, many companies have found it difficult to transform their innovation work from their entrenched technology and product forward approach they have […]

A History: Car Clubs and Embroidered Jackets

Steven Spielberg

The embroidered car club jacket with its traditional chain stitch embroidery and embroidered patches was introduced during the forties and early fifties when hot rod enthusiasts began forming car clubs to celebrate their love of the hot rod. The first embroidered car club jackets consisted of leather jackets with the […]

Business Writing Primer

Steven Spielberg

Writing is a basic means of communication and we have many reasons to choose to express our thoughts or requests in writing, rather than verbally. Usually, we write to make our thoughts official, to communicate with someone whom we do not know, or to communicate with a large number of […]

Subscribe US Now