Business

I remember several years ago being a student in my Advertising 101 class in New York City. We were discussing unique selling propositions (“USPs”). The professor asked the class to define a USP. I, along with most of the other freshmen students, didn’t really understand the main concept back then. […]

The root goal of a website business will ultimately be to generate targeted traffic and monetize that traffic. This can be done via on-page and off-page search engine optimization, the use of videos, images, and a constantly updated informative blog. As more content and products are created, newly optimized pages […]

It can be incredibly stressful to start your own business; particularly if your budget is running low as you get ready to launch. The last thing you want is to get information which raises your hopes, only to dash them upon discovering that this information was inaccurate. There are a […]

Affiliate marketing and Network marketing (otherwise known as multilevel marketing or multi-level advertising) are considered 2 separate business versions. But in reality, a good network professional will use an affiliate marketing Network marketing combination to create additional streams associated with earnings. Other than those which result from his / her […]

What are the goals for your business? It’s a fundamental question every entrepreneur needs to ask themselves. Why are you in business? What do you hope to accomplish and when? Goals can be defined as what you want your business to be when it grows up. Set a reasonable number […]

You have a great idea for starting a new business or expanding your current one. You’ve thought through all the issues and created a roadmap for success. Now all you need is the funding to put your dreams into action. But how are you going to secure that funding? You […]

First published in Exchange, the magazine of the Brigham Young University School of Business, the following twelve categories were developed to cover the root or cause of most ethical business dilemmas that one might encounter in their jobs. I have summarized them to keep them short and simple. 1. Taking […]

If you run a business, you will appreciate how many protocols and processes must be overseen on a daily basis. You may have automated where possible, and delegated what remained. But it is still likely that there are some areas of your business that could run more smoothly. While running […]